What is Sightline?


Sightline is our proactive, guided approach to broaden your view and set your sights on the obstacles and opportunities that really matter, so you can own every outcome. 

Finding what optimized insurance looks like for you often means looking at more than just your coverage. Your values, vision, employee talent, and short and long-term plans all play into a unique combination that sets you apart. That’s your edge, and once it’s in view, we can all take action in the right direction.



Step 1: Guided Assessment

We work with you to find out where your risks lie and how you’d like to make insurance work harder for you. That could mean a quick questionnaire, a meeting with key members of your team, a deep dive into the way you’re set up today, allowing us to get a clear picture of who you are and what makes you unique.


Step 2: Your Unique Starting Point

We’ll show you what’s right in front of you, along with a broader perspective on your obstacles and opportunities you might not have seen before. With our experience, it’s easy to pivot seamlessly when the unexpected happens and your focus changes.


Step 3: Proactive Plan

Once we’re partners, we’ll create a proactive plan for your near future and your long-term vision. While we optimize all of your immediate needs, we’ll simultaneously help you prepare for anything that comes your way. You’ll know what your edge is, and we’ll help you own it. 

“The greatest value that Gibson brings is their ability to see the whole board. I often tell customers we are playing chess, not checkers. Every piece on our board has a special function and it requires special attention. Gibson has the ability to see all the pieces on my board, and know how each piece works, and how each piece works towards the goals that we have as a company.”
David Rhoa
President, Marana Group
“Gibson uses their expertise, research, and relationships to guide us into helpful new options that we would not be able to do effectively on our own. The customer service Gibson provides is top notch!”
Conrad Brenneman
Director of Personnel, Challenger Door, LLC.
city of mishawaka
“Whatever we need, Gibson can provide! They are hands down the best investment the city has made! Every project that Gibson has taken the lead on for us has turned into a success. We implicitly trust them!”
Geoff Spiess
Corporation Counsel, Director of Human Resources, City of Mishawaka

Ready to Find Your Edge and Own it?

The sooner you find your advantage, the sooner you can operate from a perspective that puts you in the driver’s seat. Let’s get started.


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