SOUTH BEND, PLYMOUTH, INDIANAPOLIS, FORT WAYNE, INDIANA – 08/21/12 – Gibson is conducting its 5th Annual Risk Management Forum on September 27, 2013 on Brand Damage.
Larry Linne, author of BRAND DAMAGE, will lead the event with an engaging presentation on RISK. It’s a broad topic, important to address, and in need of continual management. One of the fastest growing and most misunderstood risks in the U.S. is YOUR BRAND. He’ll focus his topics on positive personal brand management, brand damage, and how personal branding ‘IS’ your corporate brand. You’ll love his fresh and exciting approach! And you’ll leave with the top 5 things you have to do to manage any risk.
Subsequent break-out sessions will be provided to explore various front-line manager and executive level issues.
Breakout 1 - Legal Implications or Social Media Strategy
Legal Implications
A discussion of potential legal issues related to protecting a company’s brand in the digital age. We will address proactive and reactive strategies for brand damaging activity, including the options of legal action and well-crafted public relations responses. We will provide relevant examples and best practices for developing policies and procedures designed to protect a company’s goodwill, reputation, and brand.
- Melanie Harris - Partner, Ice Miller
- Eileen Moore- Attorney at Law, Ice Miller
Social Media Strategy
Social media is non-existent for some companies and normal business for others. We’ll have something for everyone as we discuss the maximization of corporate and personal branding as part of a social media strategy. Much of what we’ll share will focus on the need for mindset evolution, generational perspectives, and harnessing the power of your corporate social media strategy along with personal brands to maximize your corporate brand.
- Tim Leman - President & CEO, Gibson
- Tania Bengtsson - Principal & Director of Marketing, Gibson
Breakout 2 - Financial Response To A Crisis or Crisis Management
Financial Response To A Crisis
The value of an organization’s reputation can be difficult to understand, measure, and protect. We will be quantifying the value of reputation as perceived by investors, customers, and employees – discussing common blind spots and learning methods of financial response to a crisis, like insurance and alternative transfer techniques.
- Brandon White – Advisor, Ambassador Group
- Eric Dolezal - Partner, Ambassador Group
- Lisa Martell - Manager, Crowe Horwath
Crisis Management
How you react to a crisis can make or break a brand, sometimes within minutes. How did Johnson & Johnson set the gold standard 31 years ago following seven fatal poisonings? And if the gold standard is so obvious, why can’t cruise lines, oil companies, politicians, auto execs and Paula Deen get the hang of it? Learn the rules and the ropes for managing a brand while managing the crisis. Yes, you can survive!
- Kelly Rossman-McKinney - CEO, Truscott Rossman
