Effective communication plays a central role in every successful corporate initiative. When we first created the GESOP in late 2010, we intended to do a great job of communicating its benefits with all our employee-owners. Unfortunately, we got busy running the business, and frankly didn’t work on the communication of our GESOP. We got serious about communication in late 2012, and established our GESOP Communication Committee.
As the Trustee, I work directly with the committee to establish a plan for increasing everyone’s interest in the GESOP and their knowledge of the plan and how it works. When we established the committee, we strategically planned representation from the various areas of our business. We started meeting in early 2013, with our first task to establish a game plan for the year, culminating in a lot of activity in October -National ESOP Month.