Happy Holidays From Gibson!

By Gibson on Dec 18, 2019 6:30:00 AM

This holiday season, we want to take the opportunity to thank you for being our client, colleague, and confidant in 2019. We wish you the happiest of holidays and a glowing hope for the new year!

Holiday Gift_short
Topics: Social Media Uncategorized Holiday
1 min read

Reputation Risk Management: Protecting Your Brand On Social Media eBook

By Gibson on Jan 9, 2017 6:30:00 AM

Social media is an integral part of our everyday lives. It brings significant benefits for businesses and business owners. After all, 95% of adults are most likely to follow a brand via social networking, according to Marketing Sherpa.

Along with the benefits from building an engaging social presence, come associated risks – risks of both being on social media and being absent from it altogether. It’s immensely important to know what these risks are, as well as the proper strategies to manage them.

Topics: Risk Management Social Media
1 min read

How to Manage Your Business' Reputational Risk on Social Media

By Gibson on Nov 14, 2016 6:30:00 AM

In the span of just 60 seconds...

  • 120+ new LinkedIn accounts are created
  • 38,194 photos are posted to Instagram
  • 347,222 tweets are tweeted
  • 701,389 logins to Facebook

With the continual rise in technology and social media, reputational risk management remains a top concern for many businesses.

Topics: Risk Management Social Media
3 min read

School Risk Management: Monitoring Student Social Networks

By Gibson on Sep 12, 2016 6:30:00 AM

Teenagers spend an average of nine hours each day “consuming” media, including social networking. The internet is a vast place, allowing students to say anything seemingly without consequences. This online activity often carries over into the physical world. In the past ten years, 9 out of 10 students who made online threats carried through with them—often at school.

So wouldn’t it make sense for schools to monitor students’ social media accounts? As with most things these days, the answer may not be as simple as you think. Is it ethical? Is it legal? Is it even effective? Those questions are beyond the scope of this blog. But we can address some foundational questions to further the conversation if your school is considering implementing a monitoring program.

Topics: Risk Management Schools Social Media
4 min read

Protecting Your Family on Social Media

By Gibson on Aug 17, 2015 6:30:00 AM

Social media is everywhere. It’s become an integral part of the way we communicate, as well as how businesses market and provide customer service. And it is starting earlier than ever. By the age of 10, 59% of children have already used a social network. Wow.

Topics: Personal Insurance & Risk Management Social Media
4 min read

Small Businesses: Take Action To Build Your Brand and Your Business

By Gibson on Aug 3, 2015 6:30:00 AM

Today we’re sharing insight from guest blogger Brandon Nettrouer, a 2015 Gibson Summer Associate. We hope you enjoy Brandon’s perspective and wisdom!

Topics: Commercial Insurance Risk Management Social Media
3 min read

Haters Gonna Hate: Dealing With Negative Feedback On Social Media

By Gibson on Jul 15, 2015 6:30:00 AM

As hard as you may try, you are not going to please everyone. There are going to be times on social media where your organization receives negative feedback. Some businesses let the fear of negative reviews prevent them from diving into the world of social media. Yes, social media does present its own risks, but it could also be argued that skipping on social media creates even greater risks.

Topics: Risk Management Social Media
3 min read

Protecting Your Brand: 8 Social Media Mistakes To Avoid

By Gibson on May 18, 2015 6:30:00 AM

Reputation risk consistently finds itself among the top concerns for businesses. Especially with the rise of social media, companies are concerned with how quickly and significantly their reputations can be threatened.

What can you do to protect your company’s brand? Make the most of your social media usage by avoiding these 8 mistakes:

Topics: Risk Management Social Media
2 min read

Employees’ Personal Brands Should Matter To You

By Gibson on Apr 29, 2015 6:30:00 AM

As Jeff Bezos, founder of Amazon.com, said “Your brand is what other people say about you when you’re not in the room.”

Topics: Risk Management Social Media
3 min read

Inbound Marketing And Insurance – A Perfect Match

By Gibson on Jan 28, 2015 6:30:00 AM

A few weeks back I was getting my hair done. Multi-tasking like it’s a fashion statement, I was working and talking on the phone almost the entire time. Without going on a tangent about how annoying this must have been for my stylist, I had a great conversation with John Booth at Quintain.

We talked about end-of-year reporting and analytics, logo gifts, shopping portals, inbound tactics, Hubspot strategies, email funnel messages, and growth projections for an expanding office location. When I got off the phone, a few people around me had very confused looks on their faces.

Topics: Risk Management Social Media