Many companies realize their most important asset is their brand. A brand influences the perceptions of clients, potential clients, partners, staff, the media and, of course, the general public. So managing and maintaining that image can be considered one of the most important elements of a business process.
Building a brand takes years of hard work and investment, but the sad reality is it can quickly diminish if circumstances allow. That’s why we believe in the constant monitoring and management of our business and personal brands. As part of our own brand management process we are delighted to offer you this fresh look our new website!
After months of careful planning and hard work, our new website is one step in building our digital strategy, which focuses on bringing the best to you through an ever-expanding online medium.
Enhanced Information
From enhanced information in each of our practice areas, giving a more accurate account of our Gibson Protection System (GPS), to the updated design, our new site aims to boost the Gibson client experience and offer you more:
- Detailing our in-depth GPS process
- Highlighting our blog
- Promoting our ESOP
- Improving our engagement process
- Bringing our team to you
The value of having an active online presence has grown tremendously with the emergence of new technologies, the use of social media, and the evolution of consumer buying habits. Businesses worldwide have had to adjust to the ever-changing landscape of online marketing and advertising. According to a survey conducted by People Claim, approximately 60% of clients will spend at least a week researching various companies before they make a commitment, while a further 92.5% of adults say they regularly or occasionally research products online before buying them. This includes products that can be purchased in a store as well as online. These figures are a mere confirmation of the evolution of business and the role of online technology in how clients make their decisions about a product or a business.
Greater Engagement
The new Gibson site provides consultation on complex business and emerging risks that go beyond the scope of an insurance policy. Our new site allows us to engage these issues and give you the support you need from risk management advice to a comprehensive account of the provisions of the Affordable Care Act.
Brand management is just one of the many elements of risk management. Are you having brand management conversations? Have you developed a strategy? Please share what’s most important to you.
