--- title: Taking The Risk Out Of Failure description: Failure is feedback as to what you need to do differently. To make failing fast part of your culture, first shift to a positive perception of failure. image: https://www.thegibsonedge.com/hs-fs/file-1518631365-jpg/blog-files/taking_risk_out_of_failure.jpg --- [**](https://www.thegibsonedge.com/blog/taking-the-risk-out-of-failure#tmpmodule_1568675152246189) - [Client Login](https://www.thegibsonedge.com/gibson-client-login) - [Contact Us](https://www.thegibsonedge.com/contact) **** [![Gibson Logo](https://www.thegibsonedge.com/hs-fs/hubfs/Gibson%20UNISON%20Co_Horiz_Logo_Gold_White-1.png?width=2518&height=1088&name=Gibson%20UNISON%20Co_Horiz_Logo_Gold_White-1.png) ![Gibson Logo](https://www.thegibsonedge.com/hs-fs/hubfs/Gibson%20UNISON%20Co_Horiz_Logo_Gold_White-1.png?width=2518&height=1088&name=Gibson%20UNISON%20Co_Horiz_Logo_Gold_White-1.png) ](https://www.thegibsonedge.com/) [**](https://www.thegibsonedge.com/blog/taking-the-risk-out-of-failure#tmpmodule_1568675152246189) - [Services](https://www.thegibsonedge.com/services) - [Employee Benefits](https://www.thegibsonedge.com/services/employee-benefits) - [Business Insurance](https://www.thegibsonedge.com/services/business-insurance) - [Private Client Group](https://www.thegibsonedge.com/services/private-client-group) - [Industries](https://www.thegibsonedge.com/industries) - [Insights & News](https://www.thegibsonedge.com/blog) - [Insights & News](https://www.thegibsonedge.com/blog) - [Webinars](https://www.thegibsonedge.com/webinars) - [Podcast](https://podcast.thegibsonedge.com) - [About Us](https://www.thegibsonedge.com/about-us) - [Become a Partner](https://www.thegibsonedge.com/become-a-partner) - [Leadership](https://www.thegibsonedge.com/leadership) - [Community Impact](https://www.thegibsonedge.com/impact) - [Sightline](https://www.thegibsonedge.com/sightline) - [About URA](https://www.thegibsonedge.com/ura) - [Offices](https://www.thegibsonedge.com/offices) - [Careers](https://www.thegibsonedge.com/careers) ** ###### 5 min read # [Taking The Risk Out Of Failure](https://www.thegibsonedge.com/blog/taking-the-risk-out-of-failure) Aug 29, 2014 6:30:00 AM *Today we’re sharing insight from guest blogger Dr. Kathy Cramer, founder and managing partner of The Cramer Institute. Tim Leman is taking the summer off from writing his weekly blog to spend time on an exciting project focused on culture and leadership. We hope you enjoy Dr. Cramer’s wisdom and perspective.* ![taking_risk_out_of_failure](https://www.thegibsonedge.com/hs-fs/file-1518631365-jpg/blog-files/taking_risk_out_of_failure.jpg)Failing fast. Sounds good in theory but in practice it can feel very wrong—and be very painful. For most of our lives we’ve been told that failure is not an option. So despite the obvious benefits of experimentation, bouncing back from failure—much less bouncing back “fast”—remains a lofty ideal. And the challenges of failing fast are magnified when you’re dealing with teams of people each with their own personal investment in the success of a project. So how can leaders make failing fast a part of the culture? The first step is shifting to a positive perception of failure. Here are a few simple tools from my book [*Lead Positive*](http://www.drkathycramer.com/books/lead-positive) to help you, the leader, make this shift and inspire a culture of fail-fast resilience in your organization. #### **Failure Is Only Feedback As To What You Need To Do Differently.** Think about moments in your past as when you showed resilience. Zone in on what you did and what you learned. Reminding yourself of how failure has served you in the past will help you to bounce back once again. To illustrate how this exercise works, I have used an example from one of my consulting clients. ***Step 1: Describe the setback*** We were experimenting with offering a new service to Fortune 100 clients. Our first sale was a huge $350,000 contract. We staffed the project and booked the revenue in our budget, and then… the client canceled because of a budget crisis. ***Step 2: Describe your initial feelings and thoughts about the setback.*** *What I saw*: A gigantic revenue hole. *What I felt*: Totally blindsided. But at the same time, I was empathetic with our client contact. I could see she really hated being the bearer of bad news. *What I thought*: How are we going to dig ourselves out of this hole? ***Step 3: Describe how you bounced back. What did you see, say and do?*** *What we (my team) saw*: The need to connect to our client during their economic downturn. *What we said:* We told the client we would agree to cancel the engagement with no financial penalties. *What we did:* We invited our client contact to the free seminars that we now had time to offer to existing and prospective clients. ***Step 4: Describe how you gained lost ground*** We used our downtime from the canceled contract to market to new clients while cutting our expenses to the bone. It took three months for us to bounce back, to get out of the red. But that setback experience served us well. We learned the hard way the importance of starting small and diversification when experimenting with a new service. We now have a more diversified client base with more reliable cash flow and a much wider range of client feedback on how to keep on improving the service. Most importantly, we now know that we can bounce back from a $350k loss in revenue. It remains a source of great pride. #### **“Action Is The Antidote To Despair.” – Singer Joan Baez** When failure happens, it is easy to feel disappointed and disheartened. To disrupt a negative downward spiral use the ASA Shift: Acknowledge, Scan, and Act. By *acknowledging *the negative, *scanning* for ways you can benefit from the setback, and *acting *in new ways to realize that possible benefit, you ensure you and your team are in the right frame of mind to move forward. *(Read more on the ASA shift *[*here*](http://www.drkathycramer.com/abt-tools-tips/your-greatest-weapon-against-stress/%20)*, *[*here*](http://www.personalbrandingblog.com/lead-positive-an-interview-with-dr-kathryn-cramer/)*, and *[*here*](http://www.ccl.org/leadership/enewsletter/2014/marproof.aspx?v=1.1)*)* As a leader, you always go first. Now, talk to your team about what you learned from your ASA shift. Be honest about the negative thoughts you may have had, but don’t dwell. Next, ask each person on the team to do the exercise as well. Last, come together to share each other’s thoughts, to collectively acknowledge the negative, and to collaborate on the positive actions you can take to move forward. The different perspectives and contributions to the exercise will make the process all the more valuable. Make this your team’s routine practice for taking action after failure. #### **What’s The Risk?** Leaders have a tremendous amount of responsibility to demonstrate that they can and will bounce back after a failure. Your resilience will give your team a reason to trust your leadership, to trust that you have what it takes to prevail over barriers large and small.   ***This content was written and shared by guest blogger, Dr. Kathy Cramer.*** ![Kathy_Cramer_headshot](https://www.thegibsonedge.com/hs-fs/file-1517781202-jpeg/blog-files/Kathy_Cramer_headshot.jpeg?width=152&name=Kathy_Cramer_headshot.jpeg)Kathy Cramer, Ph.D., is the founder and managing partner of The Cramer Institute in St. Louis, MO. She has received wide media recognition in such outlets as *The Oprah Winfrey Show,* *Personal Excellence, St. Louis Business Journal, Realtor* magazine, TomPeters.com, Forbes.com, and other national and regional venues. She has produced two films on stress, one of which received an Emmy Award. Under Kathy's leadership, organizations such as DuPont, Microsoft, Starbucks, Peabody Energy, Deloitte & Touche, MasterCard and the US Air Force have adopted Asset-Based Thinking (ABT) approaches to developing their leaders and managing change. For more than thirty years, she and her colleagues have pioneered the development of ABT approaches. Her signature programs, keynotes, books, online, and new media offerings have passionate followers among corporate leaders, entrepreneurs, nonprofits, schools, psychologists, coaches, and others who are dealing with change, transition, innovation, and success in today's world. The Cramer Institute has built strong relationships with several schools in the St. Louis area where ABT has been integrated into teacher training and the curriculum. Recently, the Institute has joined forces with ABT Coach to give coaches and their clients new ways to jump start and sustain coaching results. Learn more about Dr. Cramer and read additional blog posts on [her website](http://www.drkathycramer.com/).  Connect with Dr. Cramer on [Twitter](https://twitter.com/DrKathyCramer), [LinkedIn](https://www.linkedin.com/profile/view?id=28622854), and [Facebook](ttps://www.facebook.com/DrKathyCramer). ###### Topics: [Executive](https://www.thegibsonedge.com/blog/topic/executive) ![Gibson](https://via.placeholder.com/100x100.jpg/e0e7ee) #### Written by [Gibson](https://www.thegibsonedge.com/blog/author/gibson) Gibson is a team of risk management and employee benefits professionals with a passion for helping leaders look beyond what others see and get to the proactive side of insurance. Gibson is driven by close relationships with clients, employees, and the communities they serve. The first Gibson office opened in 1933 in northern Indiana, and as the company’s reach grew, so did their team. 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