Brad Serf

Brad Serf

Brad is a principal at Gibson with responsibility for providing risk management and insurance services to business clients. He has earned the reputation for helping businesses increase profitability using Gibson's Sightline process. Read Brad's Full Bio

Recent posts by Brad Serf

3 min read

Accomplishing More Together: Dynamic & Inclusive Teaming

By Brad Serf on Sep 4, 2020 6:30:00 AM

I joined Gibson in February of 2002. While I don’t consider myself a historian of the firm, I have had the privilege of experiencing the growth of our company over the last 19 years. In an industry that can be prone to aggressive sales techniques and practices, I was attracted to Gibson because of the consultative and client-oriented approach to creating a great client experience.

I was very fortunate to have been mentored by some of the best risk management and insurance brokers in our business. Collectively they helped me become more curious and ask better questions of clients and prospects. The answers to the questions helped me to engage the right partners within Gibson to make the client experience better.

Topics: Executive
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