--- title: "The Edge Podcast: Communicate, Execute & Optimize" description: Join Tim & guest Jim Canfield as they discuss what it takes to be a great leader, the CEO's role in communicating, executing, and optimizing, and more. image: https://www.thegibsonedge.com/hubfs/Jim%20Canfield%20quote.jpg --- [**](https://www.thegibsonedge.com/blog/the-edge-podcast-communicate-execute-optimize#tmpmodule_1568675152246189) - [Client Login](https://www.thegibsonedge.com/gibson-client-login) - [Contact Us](https://www.thegibsonedge.com/contact) **** [![Gibson Logo](https://www.thegibsonedge.com/hs-fs/hubfs/Gibson%20UNISON%20Co_Horiz_Logo_Gold_White-1.png?width=2518&height=1088&name=Gibson%20UNISON%20Co_Horiz_Logo_Gold_White-1.png) ![Gibson Logo](https://www.thegibsonedge.com/hs-fs/hubfs/Gibson%20UNISON%20Co_Horiz_Logo_Gold_White-1.png?width=2518&height=1088&name=Gibson%20UNISON%20Co_Horiz_Logo_Gold_White-1.png) ](https://www.thegibsonedge.com/) [**](https://www.thegibsonedge.com/blog/the-edge-podcast-communicate-execute-optimize#tmpmodule_1568675152246189) - [Services](https://www.thegibsonedge.com/services) - [Employee Benefits](https://www.thegibsonedge.com/services/employee-benefits) - [Business Insurance](https://www.thegibsonedge.com/services/business-insurance) - [Private Client Group](https://www.thegibsonedge.com/services/private-client-group) - [Industries](https://www.thegibsonedge.com/industries) - [Insights & News](https://www.thegibsonedge.com/blog) - [Insights & News](https://www.thegibsonedge.com/blog) - [Webinars](https://www.thegibsonedge.com/webinars) - [Podcast](https://podcast.thegibsonedge.com) - [About Us](https://www.thegibsonedge.com/about-us) - [Become a Partner](https://www.thegibsonedge.com/become-a-partner) - [Leadership](https://www.thegibsonedge.com/leadership) - [Community Impact](https://www.thegibsonedge.com/impact) - [Sightline](https://www.thegibsonedge.com/sightline) - [About URA](https://www.thegibsonedge.com/ura) - [Offices](https://www.thegibsonedge.com/offices) - [Careers](https://www.thegibsonedge.com/careers) ** ###### 1 min read # [The Edge Podcast: Communicate, Execute & Optimize](https://www.thegibsonedge.com/blog/the-edge-podcast-communicate-execute-optimize) Jun 11, 2021 6:30:00 AM **“The real orientation of a team is to deliver more as a group than we could have delivered as individual contributors.” – Jim Canfield** [Jim Canfield](https://www.linkedin.com/in/jimcanfield3/), President of [CEO Tools by Aprio](https://www.ceotools.com/), joins Tim in this episode to talk about what it takes to be a great leader! Jim discusses the CEO's role in communicating, executing, and optimizing. He talks about dynamics of an amazing team and what the real orientation of a team truly is. That is only the tip of the iceberg, tune in now to hear all of Jim's insights! Check out [this episode of The Edge Podcast](https://podcast.thegibsonedge.com/jim-canfield-shows-us-how-to-communicate-execute-and-optimize):   [![Subscribe to The Edge Podcast](https://no-cache.hubspot.com/cta/default/360304/e834372b-fa93-4daa-8e5a-5a0e64731cbc.png)](https://cta-redirect.hubspot.com/cta/redirect/360304/e834372b-fa93-4daa-8e5a-5a0e64731cbc) ###### Topics: [Executive](https://www.thegibsonedge.com/blog/topic/executive) ![Gibson](https://via.placeholder.com/100x100.jpg/e0e7ee) #### Written by [Gibson](https://www.thegibsonedge.com/blog/author/gibson) Gibson is a team of risk management and employee benefits professionals with a passion for helping leaders look beyond what others see and get to the proactive side of insurance. Gibson is driven by close relationships with clients, employees, and the communities they serve. The first Gibson office opened in 1933 in northern Indiana, and as the company’s reach grew, so did their team. Today, Gibson serves clients across the country from offices in Arizona, Illinois, Indiana, Michigan, New Mexico, and Utah. 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