It’s fair to say when we first started our GESOP back in 2010, not many people really understood what we were doing or what it meant to them. I’m not sure I even understood ALL the implications of the GESOP back then. But one thing was certainly clear: there was a buzz created when we let our employees, all of them, know they were now owners in Gibson.
Sure, they didn’t know exactly what that meant, but they knew they liked the sound of it. You could just tell there was something a little different in people. I called it the pride of being an owner. All of a sudden, Gibson was their company too. No doubt it was subtle, but it was definitely there.
