4 min read

Less Is More

Jan 12, 2018 6:30:00 AM

Today we’re sharing insight from guest blogger Justin Maust, Professional EOS Implementer, Certified John Maxwell Team Keynote Speaker, Trainer & Coach, and CEO of EntreLegacy Group. We hope you enjoy Justin’s wisdom and perspective.

Less Is More - FB.pngMy best advice comes from a painful lesson I’ve had to learn more than once.

Less is more

I have a nasty habit of taking on more than I can handle. It’s been a very difficult lesson to learn and I have no idea how much it really has impacted me because I can’t ever get that time back. 

My first "AHA" moment was when I was 23 years old and opened an Edward Jones office from scratch (no clients, no assets under management) in Caro, Michigan. I said YES to just about everything that breathed as I began building relationships in a new community. At one point, I was doing all of these things at the same time….

  • Finance committee at church
  • Big Brother for the Big Brothers Big Sisters organization
  • On the board for Big Brothers Big Sisters
  • Rotary Member
  • On the board for Rotary
  • Sunday School Leader
  • Volunteer at school 
  • Volunteer at youth group 
  • Varsity Assistant Boys Basketball Coach
  • New Investment Rep. Support Leader - training new reps in my region
  • A husband

While all the things listed above are not bad, in fact, many were actually very good, I was spinning out of control and so overwhelmed that I was very little value to anyone. LESS IS MORE. I needed to cut out most of the stuff on that list so that I had the energy to be GREAT at a few things.

I made the same mistake when I started Leader Legacy Inc in 2012. Because of my desire to have impact in my community, I took on the role of hosting the Leadercast event within the first year of starting my business. I set big goals and within two years I was hosting one of the top 5 largest Leadercast sites in the world….and I loved it.

I took it a step further, when I believed we could bring in some of the top national speakers LIVE to our community. To date, thanks to our sponsors we brought in John Maxwell, Darren Hardy, Les Brown, Bob Chapman, Chris McChesney, Bonnie St. John, Eric Thomas, and many others. We even turned the local live event into our own simulcast event where we had 35 sites viewing this event across the country. This was a GREAT thing and the impact was tremendous. In fact, last May, we filled the Century Center in South Bend with 1,460 people that attended Lead USA and another 1,500 people across the country via simulcast. So, you may ask…what’s wrong with that?

I have a passion to speak. I have a passion to train and coach teams. I only have so much time on this planet and I want to have the most impact possible. Speaking and training teams and individuals is VERY DIFFERENT from event planning. While I may be good at both, there’s only ONE that I truly want to be great at. I did the math. That one event cost me 4 months of full time work and 6 months of part time work every year. I wore myself ragged trying to do it all.

Listen to me carefully. I can’t get my time back and I don’t have any regrets, I learned a ton. But, I didn’t increase my experiential knowledge as a trainer and coach over the past 5 years like I could have, because I was so busy selling tickets and sponsorships. LESS IS MORE. These were two great things, but I only have the capacity to be great at one.

What’s The Risk?

You’ll never be truly great at anything if you allow yourself to do a lot of good things. You can do more with less. It’s been 7 months since we hosted Lead USA and 5 months since we decided to cancel Lead USA for 2018. My speaking, training, and coaching business has doubled. I’ve spent more time reading, training, and honing my skill in the past 6 months than I have in the past 5 years. I’m having deeper impact with a smaller number of teams, plus I’ll actually impact more people across the country speaking at their events than creating my own.

Truly, LESS HAS BEEN MORE, every time that I’ve cut something out and I believe it can have the same effect for you.


This content was written and shared by guest blogger Justin Maust.

Justin 2.jpgIn 2012, Justin founded the EntreLegacy Group and developed the 7 Practices for Building Powerful Teams Leadership Program. He's a Professional EOS Implementer (Entrepreneurial Operating System created by Gino Wickman) and a Certified Speaker, Trainer and Coach for the John Maxwell team. Learn More: www.JustinMaust.com

Connect with Justin via LinkedIn, Facebook, and Twitter.

Topics: Executive

Written by Gibson

Gibson is a team of risk management and employee benefits professionals with a passion for helping leaders look beyond what others see and get to the proactive side of insurance. As an employee-owned company, Gibson is driven by close relationships with their clients, employees, and the communities they serve. The first Gibson office opened in 1933 in Northern Indiana, and as the company’s reach grew, so did their team. Today, Gibson serves clients across the country from offices in Arizona, Illinois, Indiana, Michigan, and Utah.