Gibson

Gibson

Gibson is a team of risk management and employee benefits professionals with a passion for helping leaders look beyond what others see and get to the proactive side of insurance. As an employee-owned company, Gibson is driven by close relationships with their clients, employees, and the communities they serve. The first Gibson office opened in 1933 in Northern Indiana, and as the company’s reach grew, so did their team. Today, Gibson serves clients across the country from offices in Arizona, Illinois, Indiana, Michigan, and Utah.

Recent posts by Gibson

3 min read

Inbound Marketing And Insurance – A Perfect Match

By Gibson on Jan 28, 2015 6:30:00 AM

A few weeks back I was getting my hair done. Multi-tasking like it’s a fashion statement, I was working and talking on the phone almost the entire time. Without going on a tangent about how annoying this must have been for my stylist, I had a great conversation with John Booth at Quintain.

We talked about end-of-year reporting and analytics, logo gifts, shopping portals, inbound tactics, Hubspot strategies, email funnel messages, and growth projections for an expanding office location. When I got off the phone, a few people around me had very confused looks on their faces.

Topics: Risk Management Social Media
5 min read

Employees Taking Ownership: A Radical Proposal

By Gibson on Jan 21, 2015 6:30:00 AM

Today we're sharing insight from guest blogger Mary Josephs, Founder & CEO of Verit Advisors and Forbes Contributor with a focus on ESOPs. We hope you enjoy Mary's wisdom and perspective. 

The concept of workplace ownership — “taking ownership,” “owning the problem,” “being the owner of the project,” “you’ve got to really own it,” and other phrases have become well-used office jargon – to my mind lacks a certain something: actual ownership.

Topics: ESOP
7 min read

2015 Marketplace Outlook

By Gibson on Jan 19, 2015 6:30:00 AM

Where is today’s property & casualty market and where is it headed in 2015? According to the Insurance Service Office’s (ISO) industry 6-month 2014 results:

  • Insurer net written premium growth slowed to 4% from 4.3% in the first-half of 2013.
  • Commercial lines insurers’ combined ratio rose 1.8 percentage points in the first-half of 2014 to 95.4%.
  • Policyholder surplus rose 9.5% in first-half 2014 keeping it at record levels.

What does this mean in 2015 and what can insurance consumers expect from the marketplace?

Topics: Commercial Insurance Risk Management Workers' Compensation
4 min read

Lessons On Longevity From Hoosier Singer Songwriter John Mellencamp

By Gibson on Jan 16, 2015 6:30:00 AM

Today we’re sharing insight from guest blogger Brad Serf, Principal at Gibson. We hope you enjoy Brad's wisdom and perspective.

Many of us middle aged Hoosiers grew up listening to, and were influenced by, singer songwriter John Mellencamp. With 40 million albums sold worldwide and a career spanning 3 decades, John was inducted into the Rock and Roll Hall of Fame in 2008. At the age of 62, in support of his 22nd full album, Mellencamp will tour once again in 2015 with tour dates booked in 3 of our 4 office locations South Bend, Fort Wayne, and Indianapolis. If I could only get him to play a show in my home town of Plymouth, IN we would have the horse racing equivalent of a Superfecta!

Topics: Executive
4 min read

20 Healthcare Consumerism Maxims for the New Year

By Gibson on Jan 14, 2015 6:30:00 AM

Today we’re sharing insight from guest blogger, Dr. Eric Bricker, Chief Medical Officer of Compass Professional Health Services. We hope you enjoy Dr. Eric’s wisdom and perspective.

Topics: Employee Benefits
4 min read

Best Practices For Developing Your Workplace Violence Program

By Gibson on Jan 12, 2015 6:30:00 AM

The threat of violence is a reality in the modern workplace. Every organization is vulnerable to it. From 2000 to 2010, there were an average of 588 work-related homicides each year and 18,000 assaults per week. That is over 936,000 workplace assaults annually. Wow.

Topics: Commercial Insurance Risk Management Schools
4 min read

Sachem’s Decision: Work On O Wise Ones

By Gibson on Jan 9, 2015 6:30:00 AM

Today we’re sharing insight from guest blogger Jerry Scott. We hope you enjoy Jerry’s wisdom and perspective.

We talk and think a lot at Gibson about the four generations in the workforce today and especially about how to attract, engage, and retain our millennials. However, this weekend, as I watched one of my favorite movies again, I began to ponder our oldest teammates.

Topics: Executive
4 min read

Combatting the Construction Labor Shortage

By Gibson on Jan 7, 2015 6:30:00 AM

The demand for construction is increasing across the nation. This is great news for an industry that was hit hard by the recession. But is there enough labor to meet the needs?

Topics: Risk Management Construction
4 min read

Mind The Gap: Filling In The Consumer-Driven Health Plan

By Gibson on Jan 5, 2015 6:30:00 AM

In our blogs, we’ve discussed the rising costs of health care, the need for greater price and quality transparency in the industry, and an overall shift towards high-deductible, consumer-driven health plans to encourage health care consumerism and control costs. What we haven’t discussed is the impact Consumer Driven Health Plans (CDHPs) can have on your workforce.

Topics: Employee Benefits
5 min read

Is Pinterest Right For You?

By Gibson on Dec 31, 2014 6:30:00 AM

Pinterest is typically seen as a site for promoting cooking and crafts to women, so it may not shout “business” to you. But many businesses have found Pinterest to be a place to connect with consumers and generate traffic to their website. In fact, Pinterest drives 7.1% of web traffic that sites receive, making it second only to Facebook at 21.25%, as reported by Business Insider.

Topics: Risk Management Social Media