“It’s important to remember that not all competitive landscapes are remade violently, overnight,” writes Inc. Magazine editor Leigh Buchanan. “Obsolescence creeps as often as it lunges.”
She continues, “While CEOs obsess over getting big-banged out of existence, odds are good that their companies will suffer a more pedestrian fate: they will simply cease to matter. The brand goes stale, core strengths languish, and opportunities to keep pace with – or get in front of – changing customer needs pass them by. The world moves on. They don't.”
How relevant are you? Have you asked yourself that question recently? It goes something like this: In 5 years will the services I’m providing still be relevant to my clients?