Today we’re sharing insight from guest blogger, John DiJulius, Chief Revolution Officer & President of The DiJulius Group. We hope you enjoy John’s wisdom and perspective.
I recently was in Las Vegas to speak to a homebuilders association. The night before at the reception, my host was introducing me to their members as the keynote speaker for the next day. One of the members asked me what my topic was. When I told her it was Customer Service, she responded with, “I need to hear it, because my customers make me crazy.” She went on to give me an example, “One woman was building a 1.5-million-dollar house and you wouldn’t believe how she was losing her mind over the caulk. It is caulk!”
I found this story funny. It is the same story in every industry. Employees are not trained correctly to see things from the customer’s viewpoint. What they are struggling with, their fears and concerns. It is never about the caulk or the shipment being late. Those are just the tipping points to why someone may become irrational.