We are living in unprecedented times. Right now, one in three Americans are working from home. Businesses and restaurants are closing their doors to the public. Schools are shut down for the rest of the academic year. Shelter-in-place directives are impacting our economies. Every day we are receiving new updates about new disruptions as we attempt to combat the COVID-19 pandemic.
Everyone everywhere is feeling disrupted in some way, shape, or form. And this disruption looks different for everyone. For some, they may be facing the fear of going out of business. For others, they may be juggling the additional responsibilities of childcare provider, housekeeper, teacher, cook, etc. Others may be dealing with the impact on parents or grandparents as they are forced to stay inside and not allowed any visitors. Some are being affected more drastically than others, but we are all feeling impacted in some way.
Now, more than ever, we need to look at those around us through an empathetic lens. In an age of sudden disruption, we can all come together and be unified in that we are ALL impacted in some way by this pandemic. For many, that means that priorities have suddenly shifted. Things that were so important just a couple of weeks ago are suddenly no longer at the top of the priority list. This also means that we must approach our conversations with our clients from a posture of seeking to understand the world they are living in and asking a different set of questions about how we can add value to them during these times.