Every minute of the day, Facebook users share 2,460,000 pieces of content. Twitter users tweet 277,000 times. YouTube users upload 72 hours of new video. Over 120 users sign up for LinkedIn. That’s a lot of action!
The benefits of social media use for businesses have become clear. It helps with building brand and awareness, managing reputation, crowdsourcing, customer service, gathering customer insights, recruiting, driving website traffic, and the list goes on. But with these benefits come risks. The first step to managing the risks is to recognize them.
