Today we’re sharing insight from guest blogger Barbara Khozam, internationally recognized customer service speaker and trainer. We hope you enjoy Barbara’s wisdom and perspective.
A touchpoint is every single opportunity that customers and clients have of connecting with your business. And every touchpoint has the opportunity to turn great service into a BAD experience.
Real World Story: At a restaurant, touchpoints can include the hostess, cashier, waiters, busboys, and even the chef. At an insurance company, touchpoints can include the company website, call service agents, and even claims adjusters. At a hotel, touchpoints can include reservation emails, parking and garage attendants, bellboys, reception agents, and even the facilities manager.
So, do you know ALL your customer touchpoints? More importantly, do you know how well or badly each touchpoint meets your standards of delivering exceptional service?
