3 min read

Protecting Your Business Against Intellectual Property Risk

By Gibson on Apr 21, 2014, 4:36:00 AM

For many, if not most, businesses, intellectual property—such as inventions, trademarks, trade secrets, business strategies, or operational details—is the most valuable asset they have. It’s what allows a business to differentiate itself from competitors, whether it’s a more efficient process, more robust sales leads, or a unique product or formula. According to some recent estimates, it makes up 75% of companies’ values.

Protection Is Necessary

Despite the importance of intellectual property, few businesses take even the simplest steps to protect their intellectual property—perhaps because you can’t typically protect intellectual property like you do other property. It’s an intangible asset; it’s found in electronically stored data, in documents, or in the properties of physical things. It’s not in the warehouse behind locked doors, barbed-wire fences, and a security guard. Someone can steal it without ever setting foot on your property. They can hack your network, copy your logo, or reverse engineer your product. They can even acquire the right to use intellectual property if you’ve failed to take steps to prevent others from using it.

But once your intellectual property is stolen, it’s tough to stop the bleeding. Since intellectual property—unlike something tangible—can be used by multiple people simultaneously, a compromised business may have to pursue violators all over the country and even the world before its damages are fully contained. Even that may not be enough. Intellectual-property theft costs businesses not only real money—an estimated half a billion dollars annually—but also time and resources spent on damage control, public reputation or good will, market share, and growth opportunities. You may never completely undo the harm.

Topics: Risk Management
4 min read

Bringing Home The Bacon

By Tim Leman on Apr 18, 2014, 6:00:00 AM

Remember the song from the 1980s commercial for Enjoli perfume: “I can bring home the bacon, fry it up in a pan and never let you forget you’re a man.  Cause I’m a woman…Enjoli.”

Recently a tweet from Jerry Scott, our Director of Operations, caught my eye and launched a discussion about women in the workplace and at Gibson. He was responding to an earlier tweet about a recent article in The Washington Post where the new Federal Reserve Chair Janet Yellen, the first woman in its 100 year history, said that America’s economic success over the past century has been due in large part to greater contributions by women: “Making fuller use of the talents and effort of women in the workplace has made us more productive and prosperous.”

Topics: Executive
2 min read

RV Insurance v. Car Insurance: What's the Difference?

By Gibson on Apr 16, 2014, 4:04:00 AM

Since a recreational vehicle (RV) is a motor vehicle similar to a car, most insurance companies are willing to issue a policy. Problems arise, however, when RV owners try to shoehorn RV coverage into a typical auto policy, which can cause gaps in coverage.

Topics: Personal Insurance & Risk Management
2 min read

The Nuggetization of Communication

By Tim Leman on Apr 11, 2014, 6:00:00 AM

George Bernard Shaw once said “The single biggest problem in communication is the illusion that it has taken place.” He died in 1950 when the methods of communication were much simpler than they are today.

There’s no question that the availability of information is abundant. The channels for information consumption are endless. Yet effective communication has become more difficult.

Topics: Executive
2 min read

Ladder Safety Tips

By Gibson on Apr 9, 2014, 2:00:00 AM

All tools have safety considerations, and a ladder is no different. However, when you regularly use a ladder, you may begin to take ladder safety for granted. Falls are a leading cause of injuries and fatalities in the workplace and proper ladder safety is essential. This guide will take you through picking the right ladder, the proper technique for placing and climbing the ladder, and how to conduct maintenance checks to ensure ladders remain safe to use.

Topics: Risk Management Construction Workers' Compensation
2 min read

Best Safety Practices for Forklifts

By Gibson on Apr 7, 2014, 4:34:00 AM

Topics: Risk Management Construction
3 min read

Don't Drop The Baton!

By Tim Leman on Apr 4, 2014, 2:00:00 AM

As I discussed in last week’s blog, leadership transitions are a lot like relay races. First, you have to make a good handoff. Once the baton is passed, the new leader needs to hold onto it, something that apparently isn’t easy to do. Research by the Center for Creative Leadership shows that up to 40 percent of newly promoted leaders are no longer in their roles within 18 months.

Because our Chairman Greg Downes has been involved in each of Gibson’s three successful leadership transitions, he’s in a unique position to comment on this issue.

3 min read

Happy National Employee Benefits Day to You

By Gibson on Apr 2, 2014, 6:00:00 AM

April 2, 2014, marks the 10th anniversary of National Employee Benefits Day. Although it may not be as widely recognized as other holidays, the International Foundation of Employee Benefit Plans created this holiday to celebrate one of the most dynamic portions of the employee-employer relationship.

Topics: Employee Benefits
2 min read

Why Mobile Phones Pose Cyber Risk to Businesses

By Gibson on Mar 31, 2014, 4:31:00 AM

More businesses are shifting technology from standard desktops to tablets and smartphones. This means sensitive data stored on mobile devices. Unfortunately, the uptick in digital storage comes at a time when malware and phishing schemes are rampant.

Topics: Risk Management
4 min read

Making The Handoff

By Tim Leman on Mar 28, 2014, 6:00:00 AM

As the right hand guy of Gibson founder, Dan Gibson, our Chairman Greg Downes witnessed almost daily battles between Dan and his son Dave on the direction of the organization. “One day after one of those shouting matches, Dan walked out and simply said, ‘Dave’s in charge now.’” Greg knew it could be done better than that.

“When it came time for Dave and I to transition, we did it better than he and Dan did, but there was still a lot of room for improvement,” said Greg.

Topics: Executive