Tim Leman

Tim Leman

Tim is Chairman and CEO at Gibson. He joined Gibson in 2005 as the Director of the Employee Benefits Practice and became a principal in 2007. He was named President in 2009, CEO in 2011, and elected Chairman of the Board in 2014.

With Tim’s leadership, Gibson has been selected as a Best Places to Work in Indiana, named to Principal’s 10 Best list for employee financial security, maintained its status as a Reagan & Associates Best Practices Agency, recognized as one of 20 Indiana Companies To Watch, and named to the Inc. 5000 list. Read Tim's Full Bio

Recent posts by Tim Leman

3 min read

Let The Games Begin

By Tim Leman on Dec 4, 2020 10:23:30 AM

Did you claim victory over 2020, or did it get you?

How you answer that question has much to do with the kind of game you’re choosing to play: finite or infinite.

Topics: Executive
1 min read

Excellence Is The Next Five Minutes

By Tim Leman on Nov 6, 2020 6:30:00 AM

This year our team has been talking about the Infinite Game, from Simon Sinek’s book. He talks about winning in a totally different fashion than I think we’re all used to.


Winning is about staying in the game, continuing to play, not giving up, and being resilient.

This concept can sometimes feel overwhelming. It got me thinking about another book our team at Gibson drew on in recent years - The Excellence Dividend by Tom Peters. One of things I found most useful in this book was that Tom talks about how excellence is all about the next five minutes.

Topics: Executive
2 min read

Study Your Worthy Rivals

By Tim Leman on Oct 2, 2020 6:30:00 AM

Growing up in the world of sales, and especially cutting my teeth during my formative years at an incredibly sales-centric organization, I was taught to greatly dislike my competitors. You might even say from time-to-time that I “hated” them. I suspect many can relate to this.
I was coached to never be around or hang out with the competition. I believe the exact quote was, “They can’t buy any insurance from you, so why would you spend time with them?” I didn’t know why I disliked them, just that I did. 
However, as I’ve studied and learned more about the infinite game, I’ve realized that is not who I am. My natural mindset is one of abundance. And being someone who is quite resilient and always focused on the long game, I’ve really connected with Simon Sinek’s Infinite Game.
Yet unwinding years of training, observation, and mimicking my more experienced sales colleagues took some hard mental work.
Topics: Executive

Building Trusting Teams

By Tim Leman on Aug 7, 2020 6:30:00 AM

Building trusting teams is critical. A team can accomplish more and endure longer, together, than they can alone. It’s a key part of playing the infinite game.

Topics: Executive
2 min read

The Capacity For Existential Flexibility

By Tim Leman on Jul 10, 2020 6:30:00 AM

“The lesson is that resilience is about flexibility.” - Aron Ralston, author of Between A Rock And A Hard Place

Beyond the normal day-to-day elasticity running a business demands, playing the infinite game requires existential flexibility. What exactly is existential flexibility?

Simon Sinek describes it as, “The capacity to initiate an extreme disruption to a business model or strategic course in order to more effectively advance a Just Cause.” In other words, it’s a big-time offensive maneuver and not to be confused with the defensive adjustments companies make when facing changing client needs or market conditions.

Topics: Executive
1 min read

Be Personally Adaptive

By Tim Leman on Jun 5, 2020 6:30:00 AM

We must become proficient at change. 

As Cy Wakeman teaches:

1. Change is only hard for the unready.

Readiness is being prepared and willing; so, if we are prepared for what the future might hold and willing to take action, then adapting to new circumstances will not be as difficult as we often make it out to be.

Topics: Executive
3 min read

Rumble With Your Readiness

By Tim Leman on May 1, 2020 6:30:00 AM

Ladies and Gentlemen, let’s get ready to rummmmmmmmbbbbbbleeee!

Have you read Dare To Lead by Brené Brown? She has a concept she calls “rumbling”:

It cues me to show up with an open heart and mind so we can serve the work and each other, not our egos.”

For Brown, a rumble means a completely honest conversation, devoid of ego, and done from a place of caring. And it’s listening, with an open mind, truly searching for the truth.

If you’ve read her books or watched her videos on YouTube you are probably grinning a bit right now recalling one of her rumble stories! I especially like the ones that involve her husband.

I want us – you and I – to rumble about our readiness. “Rumble. About our readiness?” you say.

Yes, and for clarity’s sake, here’s a pretty typical definition.

Topics: Executive
3 min read

The Courage To Lead

By Tim Leman on Apr 3, 2020 6:30:00 AM

Anchored by a Just Cause, infinite games require courageous leadership. According to author Simon Sinek that means being willing to stand up to internal and external pressure to conform, in order to stay true to your cause.

Finite play favors conventional wisdom, and finite players spend most of their time in the past. That’s where their winning has taken place.

Infinite players take an abundant approach with less time spent on what happened. Instead, their effort and energy are focused on what is possible:

“By playing a single, non-repeatable game, they are unconcerned with the maintenance and display of past status. They are more concerned with positioning themselves to deal effectively with whatever challenges come up,” says a Farnam Street article about the concept of infinite players in James Carse’s extraordinary 2013 book Finite and Infinite Games.

Infinite play means a departure from the herd. And when leaders courageously forge new paths, try new things, or perhaps create a contrarian response to a crisis, they invite criticism.

Topics: Executive
3 min read

Durable & Resilient

By Tim Leman on Mar 6, 2020 6:30:00 AM

“The first and final thing you have to do in this world is to last in it, and not be smashed by it.” – Ernest Hemingway

In Simon Sinek’s book The Infinite Game, the “winners” are those still in the game. Having the will and resources to continue playing the game, long after the other players drop out, will allow our organizations to stand the test of time.

A key part of Sinek’s philosophy revolves around Advancing a Just Cause. It’s what gives our work meaning. It is the world we hope to build and what inspires us to keep playing the infinite game.

Just Causes - and the Infinite Mindsets behind them - require resiliency. They must be durable enough to endure through political, market, technological, and cultural change over the years.

Likewise, so must the individuals that are doing the advancing. But how do we acquire resilience? Is it something we’re born with or can it be learned?

Topics: Executive
4 min read

Infinite Games & Just Causes

By Tim Leman on Feb 7, 2020 6:30:00 AM

“The true value of an organization is measured by the desire others have to contribute to that organization’s ability to keep succeeding, not just during the time they are there, but well beyond their own tenure.” - Simon Sinek, The Infinite Game

In 2009’s Start With Why, author Simon Sinek makes the point that all organizations and individuals have a “Why.” It’s our origin story, the reason we do what we do.

Why is our purpose, cause, or belief. Our purpose comes from our past. It’s born out of how we were raised and the values we were exposed to.

And, according to Sinek, it’s far more important than how you do it or what you deliver. As he often says, “People don't buy what you do; they buy why you do it. And what you do simply proves what you believe.”

Topics: Executive