“Execution will be one of the key differentiators going forward. Not just execution, but the speed at which new ideas and solutions can be deployed,” said my friend Larry Linne on a recent phone call. “It will be the thing that separates the winners from the losers.”
Larry and I were talking about the state of our industry and some friends in the business who decided to sell their firms. Larry is in a unique position to offer perspective on execution as he runs an advisory firm focused on helping insurance agencies maximize their potential. Larry and his team have expertise in operations, finance, and product development. They’re innovative and strategic, and also focused on training and implementation.
The thing Larry has noticed over the years is that when strategies fail, it’s usually due to poor execution. Many companies suffer a huge gap between great ideas and actual results.
Tom Peters, author of The Excellence Dividend, devotes the entire opening chapter to execution, calling it “the all-important last 95%.” Think about that for a minute. How many presentations have you been a part that pitched a new idea or strategy and barely touched on how it would be implemented? Guilty as charged. And yet Tom says all that ideation is only the first 5%! Leaders must prioritize the “how” of execution going forward.